Why do voters accept leaders who reach power without a vote? The answer lies in the psychology of legitimacy.
- Reader in Behavioural Sciences, Aston University
Wrestler and Hollywood star Dwayne Johnson is trusted by many for his leadership qualities.
Study shows that even people who didn’t vote for Boris Johnson in 2019 were swayed by his grin.
Charisma matters in elections campaigns, as a study carried out just before the 2019 election shows.
The emotion of disgust may lie beneath our fear of god and of sin.
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