Carl-Philip Ahlbom

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I spend most of my time working as a researcher at the University of Bath, School of Management. I have a passion for retail marketing and retailing in general. I just like to make consumers and retail managers happy.

Sensory marketing and (physical) store atmospherics are my primary areas of interest & research, but I am also interested in many other adjacent areas.

Experience

  • –present
    Prize Fellow in Management, University of Bath

Contact Carl-Philip for

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