Carl Cater

Dr Carl Cater FRGS is Associate Professor in Tourism Marketing at Swansea University, Visting Professor in the Centre for Recreation and Tourism Research at the University of Highlands and Islands, and Presidents International Fellow at the Chinese Academy of Sciences. A geographer at heart, his research centres on adventure tourism and ecotourism, and their contribution to development. He has written over fifty papers and book chapters, is co-author of Marine Ecotourism: Between the Devil and the Deep Blue Sea (CABI, 2007) and co-editor of the Encyclopaedia of Sustainable Tourism (CABI, 2015) and the Routledge International Handbook of Adventure Tourism (2025). Carl has travelled to over 80 countries and undertaken field research, supervision, curriculum oversight and teaching worldwide. He is a fellow of the Royal Geographical Society, a qualified pilot, diver, sailor, lifesaver, mountain and tropical forest leader, and maintains an interest in both the practice and pursuit of sustainable outdoor tourism activity.