Cameron Moy

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Yelp’s Black-owned tag was designed to help business owners like Don Studvent attract more customers. His restaurant closed in 2018 after nine years in business. AP Photo/Carlos Osorio

Detroit restaurants identified as ‘Black‑owned’ on Yelp saw a slight drop in business ratings

Matthew Bui, University of Michigan and Cameron Moy, University of Pennsylvania

A feature designed to help Black-owned businesses may have hurt them. The increased visibility likely led to culture clashes and lower star ratings.

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