Cameron McRae

(He/him/his)
Plant-based products at a supermarket in Brussels in October, 2020. The foods we buy and consume are often discussed as if they are simply a matter of personal choice. But grocery shopping rarely works that way. (AP Photo/Francisco Seco)

Plant‑based products need to be easier to find and consistently affordable for shoppers

Pricing policies and retail strategies can help shift diets, but they must account for socioeconomic inequalities in how consumers respond to food prices.

Contact Cameron for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision