Memakai pendekatan agresif dalam komunikasi sains berkemungkinan mengurangi kredibilitas ilmuwan di mata orang awam.
- Assistant Professor of Communication and Social Influence, Temple University
Researchers found that aggressive messaging and framing current events as a ‘war on science’ had different effects on how liberals and conservatives felt about scientists’ credibility.
Popular programming that focuses on science tends to not actually be all that popular. Bringing in new audiences who aren’t already up to speed on science topics is a challenge.
Contact Bruce for
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- Research supervision
- Location: Philadelphia, PA, USA
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