The trick is changing our actual behaviour, as well as our intentions.
- Senior Lecturer in Marketing, Nottingham Trent University
Most people consider themselves canny shoppers – but we’re all human.
Contact Brian for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Leicester
- Website
- Article Feed
- ORCID
- Joined
