Surpopulation, crise du logement, des lieux qui perdraient leur âme… ou création d’emplois et stimulation des économies locales ? Quel bilan global pour le tourisme ?
- Senior Lecturer in Marketing, University of Nottingham
There are ways your presence – and your money – can provide maximum benefit for local economies.
The expansion of social media and ubiquity of smartphone cameras has had a major impact on tourists’ behaviour.
Heading on holiday soon? Here’s some tips for making your holiday greener.
Companies selling e-cigarettes are marketing their products to teenagers and young adults.
As the prospect of international travel becomes increasingly complicated, it’s worth considering more unconventional options
Joseph Pine and James Gilmore’s The Experience Economy was one of the most influential books of the modern era. Now it may be time for an update.
Many businesses are capitalising on the rise in experience-seeking with new and expensive ways to make memories – and many of them are just as damaging for the planet as products.
The Trump Whitehouse’s weaponising of words has won them many battles – but whether ‘molecules of US freedom’ are aimed at foreign buyers or domestic supporters, this marketing ploy misses the mark.
Forget Brexit or online competition. Millennials are just not consuming with the same fervour as their mums and dads.
Viajar implica aventura y tolerancia: abrirse a las costumbres y hábitos locales sin prejuicios. También al ir al baño. Sólo así el turismo dejará de ser una plaga y será una actividad sostenible.
You can be a better tourist this summer. Here’s how.
Les voyageurs doivent s’adapter aux lieux qu’ils visitent, tout particulièrement aux toilettes.
It isn’t that we should worry about AI becoming more human. We should fear ourselves becoming more artificial.
Is brand awareness enough when the ads make you want to switch channel?
If you want to live like a local when on holiday, you should defecate like one.
How to make your holiday better for the environment through sustainable tourism.
In these narcissistic and anxious times, existentialism has a lot to offer.
At first, it seems like IS has an image perfect for driving recruitment – but in fact, its image has very limited appeal.
Pope Francis’ mercy mission to a migrant camp in Lesbos is another effort to rescue the tarnished and failing brand of Catholicism.
Putting the purchasing public at the heart of your business is getting harder and harder as technology drives ever more interaction.
Contact Brendan for
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- Location: Nottingham, UK
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