Edition

Bonnie Simpson

(she/her)

2

Articles

1

Comment

Professor in Consumer Behaviour, Western University

Perceived scarcity can push people to acquire more than they need, leading to food waste. (Unsplash+)

June 15, 2026

4 steps you can take to avoid ‘perceived scarcity’ and prevent food waste

Bonnie Simpson, Western University; Katherine White, University of British Columbia, and Rhiannon M. Mesler, University of Lethbridge

Grocery stores and the world around us are full of subtle psychological cues that encourage us to over-buy.

As tipping prompts become more widespread, consumers are feeling increasingly uneasy or frustrated with the practice. THE CANADIAN PRESS/Sammy Kogan

May 28, 2026

New research shows why tipping is making more Canadians uncomfortable

Bonnie Simpson, Western University and Jamie Hyodo, Western University

Why do tip prompts feel uncomfortable in some places but not others? New research suggests it’s not about money but about the social norms being disrupted.

Contact Bonnie for

General
Media request
Speaking request
Consulting / Advising
Research collaboration
Research supervision

Article Feed
ORCID
Joined March 3, 2026