- Professeur des universités, Université de Lorraine
Dr. Björn Walliser is Professor of Marketing at the University of Lorraine (France), IAE Nancy, School of Management. He is the Director of International Relations and the Director of the Master Programme in “Marketing and Sales” at the same institution.
His main research interests are in the fields of international marketing, marketing communication and sport (sponsorship).
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–presentProfesseur des universités, Université de Lorraine
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