Identifying with the athletes on screen, many volunteers felt an irresistible urge to plunge their hands into a bowl of sweets.
- Associate Professor of Marketing, EM Lyon Business School
Les campagnes en faveur d’une alimentation saine mettent en avant des produits bons pour la santé. Or, il existe un moyen inattendu plus efficace pour détourner de la « junk food ».
Sains menunjukkan bahwa ada cara yang lebih efektif dan kontraintuitif untuk menjauhkan orang dari junk food: menurunkan nafsu makan.
Healthy eating campaigns tend to put forward images of nutritious foods. But science shows there is a more effective and counterintuitive way of steering people away from junk food.
Research shows that campaigns that try to make consumers feel guilty about the amount they waste often make things worse, not better. A new study poins the way to more effective anti-waste campaigns.
Contact Birau for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Article Feed
- ORCID
- Joined
