Neuroscientists tackling the age-old question of whether perceptions of color hold from one person to the next are coming up with some interesting answers.
- Senior Investigator at the National Eye Institute, Section on Perception, Cognition, and Action, National Institutes of Health
People across the globe all see millions of distinct colors. But the terms we use to describe them vary across cultures. New cognitive science research suggests it’s about what we want to communicate.
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