Investigaciones sobre la práctica de solicitar a los clientes que donen su vuelta sugieren que no provoca rechazo y que hasta podrían aumentar las ventas de los comercios que lo hacen.
- Professor of Franchise Entrepreneurship and Associate Professor of Hospitality, Georgia State University
Checkout charity research suggests that it can boost sales and doesn’t ward off customers who don’t contribute.
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- Location: Atlanta, Georgia, U.S.
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