Small and medium businesses have struggled in 2024 – with record rates of liquidations in New Zealand and Australia. But there are things they can do to make 2025 more successful.
- Senior Lecturer, Management and International Business, University of Auckland, Waipapa Taumata Rau
The aftermath of the 2008 global financial crisis was hard. But today’s ‘long squeeze’ could be even harder for small business owners, as consumer spending and survival options diminish.
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