Kering et LVMH, les deux conglomérats français du luxe, affrontent des difficultés. Quelles en sont les causes ?
- Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
The former Renault executive’s new post marks more than just a change in leadership.
L’arrivée de Luca de Meo à la tête de Kering marque plus qu’un changement de dirigeant. C’est un véritable changement d’époque pour le secteur du luxe.
The CEO’s splashy style, which some critics see as influenced by US philanthropy, contrasts with the traditional French preference for understated sponsorship. What is Arnault hoping to achieve?
10 millions pour les Restos du Cœur ou 200 millions d’euros tels sont les montants donnés par Bernard Arnault ou par son groupe LVMH à des œuvres. Qu’y gagne-t-il ? Quels sont les risques ?
One person out of three does not dare to turn to the supplier in case of problems. Feeling of shame, as well as doubts about the ability of the person they are dealing explain that figure.
Une personne sur trois n’ose pas se tourner vers le fournisseur en cas de difficultés. En cause : le sentiment de honte, mais aussi les doutes sur les capacités des interlocuteurs à les résoudre.
Irrational behaviour during difficult circumstances is rooted in deeper cognitive and evolutionary psychological mechanisms. Many reflect what are called emergency decision and purchasing contexts.
In two years Kylie Jenner has gone from socialite to the head of a leading cosmetics brand. What does this success say about the power of social media in building strong brands?
From changing its name to Saint Laurent to bringing an air of perma-cool to the fashion house, creative director Hedi Slimane has turned the company’s fortunes around.
How far are consumers ready to go to show their love to brands? As the BBC recently noted, tattoos representing brands are getting more and more common. But why? And what does it tells us about the psychology…
In the world of luxury fashion, Chanel stands apart from the crowd. But it’s not the designs that make it different. The French luxury brand is one of the last few major labels that does not sell its clothes…
Contact Ben for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: London, UK
- Website
- X (formerly Twitter): @drbenvoyer
- Article Feed
- Joined
