Photographer Humphrey Spender joined Mass-Observation in the 1930s, documenting British working class lives. Trinity Mirror/Mirrorpix/Alamy

‘A weather‑map of popular feeling’: how Mass‑Observation was born

Since 1937, this sociological project has sought to catalogue the nation’s feelings on everything from royal weddings and football matches to wars, dreams and elections.

Contact Ben for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision