- Associate professor of marketing, IÉSEG School of Management
Bart Claus est professeur associé en marketing à l'IÉSEG. Il est spécialisé dans l'architecture du choix, l'identité des consommateurs, les nouvelles technologies, la propriété et l'économie du partage et les comportements d'achat. Il est titulaire d'un doctorat en économie d'entreprise et a été co-directeur académique du master en commerce international.
Experience
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–presentAssistant professor of marketing, IÉSEG School of Management
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2024–presentAssociate professor, IÉSEG School of Management
Education
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2014KU Leuven, Belgium, doctor in applied economic sciences
Publications
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2024Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation, Marketing Letters
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2024Book review of Material matters: Developing business for a circular economy by Thomas Rau and Sabine Oberhuber, Routledge, Journal of Industrial Ecology
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2022The car cushion hypothesis: bigger cars lead to more risk taking—evidence from behavioural data, Journal of Consumer Policy
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2022The dark side of brand co-creation: a psychological ownership perspective, Research Handbook on Brand Co-Creation
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2021Commentaries on the sharing economy: advancing new perspectives, SMR-Journal of Service Management Research
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2012The referral backfire effect: The identity-threatening nature of referral failure, International Journal of Research in Marketing
Contact Bart for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
