- Professeur en digital, stratégie, management, économie, Neoma Business School
Dr Az-Eddine Bennani is a researcher, professor, and consultant whose work, over more than four decades, examines the profound transformations brought about by digital technologies and artificial intelligence in organizations, societies, and cultures.
A former engineer and manager at Hewlett-Packard, and professor for over 25 years in France and Morocco (UTC, Sorbonne, NEOMA, Al Akhawayn University, ESSCA Paris), he advocates a non-technicist vision of AI, grounded in meaning, cognitive sovereignty, and strategic alignment.
Author of multiple books and opinion pieces, he promotes a contextualized, frugal, and culturally grounded AI, particularly in the Moroccan, African, and Mediterranean contexts. His work bridges academic research, public policy, strategic consulting, and artistic creation, which he uses as a medium for digital and AI inclusion.
Experience
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–presentProfesseur en Digtal, Stratégie, Management, Economie, Neoma Business School
Education
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NEOMA BS & UTC/Sorbonne Universités, Digital, Stratégie, Management, Economie
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