With the state of the economy unclear, shoppers seem hesitant to get too festive, too fast.
- Associate Professor of Marketing and the Director of the MS of Marketing Research program, Michigan State University
A new survey suggests three ways consumers are behaving like the US economy is in crisis, which may become a self-fulfilling prophecy.
Over 80 years ago, Hormel Foods introduced a simple, canned meat product called Spam. It would go on to become one of the greatest marketing success stories of all time.
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