Asieh Hosseini Tabaghdehi

Dr Asieh Tabaghdehi is a Senior Lecturer in Strategy and Business Economy, and Programme Lead for the BSc International Business Programme and Trade2Grow Executive Education Programme at Brunel University of London, as well as, an economist and social impact advisor for the independent NGO, Social Innovation Movement.

Asieh is a well-recognised academic in digital transformation, focusing on the strategic integration of artificial intelligence (AI) and digital technologies to advance sustainable business practices and address critical social and economic challenges. From 2021 to 2022, Asieh co-investigated the Digital Footprint Project, funded by the UK Research Institute (UKRI), that explored the ethical implications of digital footprint data on value creation for SMEs. One of the project outputs was the Digital Business Auditing Framework, which has been adopted internationally for smart city initiatives.

Asieh has attained an international reputation in the field of ethical integration and deployment of AI, particularly in the contexts of smart data governance. Her research integrates industry collaboration, public engagement, and policy dialogue with an emphasis on the social and economic dimensions of responsible smart city development and innovative healthcare systems. Asieh’s contributions have been widely cited in academic, practitioner, and policy outputs, and her research has informed national and international governments and businesses. Her research on connected technology has been presented as both written and oral evidence to the House of Commons Select Committee at the request of the Department for Digital, Culture, Media and Sport (DCMS) and has been featured in national and international press. She is widely published in academic peer-reviewed journals, the press, is a frequent speaker at academic and industry conferences, and has responded to a number of policy inquiries at national and international level. She is also the author of the book Business Strategies and Ethical Challenges in the Digital Ecosystem, which addresses multiple facets of the AI ecosystem, including data ethics, governance, and innovation. In collaboration with the Department for Business, Energy & Industrial Strategy (BEIS), Asieh co-designed the "Digital Adoption" module for the UK Government’s Help to Grow Management program, aimed at enhancing the digital capabilities of SMEs.