Ashish Kumar

My research interests include digital marketing, social media marketing, multichannel retailing, and health marketing. I received my Ph.D. in marketing from the School of Management and an MA in economics from the College of Arts and Sciences, respectively, from the State University of New York at Buffalo. I also have an undergraduate degree in computer science from India. My research has been published in journals such as the Journal of Marketing, Information Systems Research, Journal of Retailing, International Journal of Research in Marketing, and Journal of Information Technology.