Arno De Caigny

Arno De Caigny (Ph.D.) is professor of marketing analytics at IÉSEG School of Management (LEM-CNRS). He obtained a Ph.D. in marketing analytics from the University of Lille (France). His research concerns the support of managerial decision making using quantitative empirical methods. He is an expert in applying (deep) machine learning techniques on applications in the broad scope of business analytics. He worked extensively on customer relationship management and customer retention applications. He has published in international peer-reviewed journals such as Industrial Marketing Management, European Journal of Operational Research, Decision Support Systems, Journal of Business Research, Annals of Operations Research, International Journal of Production Research and International Journal of Forecasting.