Ardy Wibowo

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Ardy Wibowo, Ph.D., is a lecturer and researcher at the Department of Business Administration, Faculty of Social and Political Sciences, Universitas Diponegoro. His research expertise lies in digital consumer behavior, sustainable mobility, green customer co-creation, technology adoption and switching behavior, and innovation capability, with broader interests in MSME innovation, rural microbusiness development, frugal innovation, and corporate ethics and trust in digital services.

Experience

  • –present
    Lecturer and Researcher, Universitas Diponegoro

Education

  • 2023 
    National Kaohsiung University of Science and Technology, Taiwan, Management

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