Aphrodite Kantsa

A honeybee (left), a scarab beetle (middle), and a fly (right) feeding on flowers of the white rock rose in a Mediterranean scrubland. Aphrodite Kantsa.

Plants use advertising‑like strategies to attract bees with colour and scent

Rather than trying to out-compete each other, flowers may work together to attract bees en masse. It’s the sort of approach that is effective in the world of advertising too.

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