Antoinette Yaa Benewaa Gabrah

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Mobile money has deepened financial inclusion in Ghana. Wikimedia Commons

Mobile money service quality: what’s important to customers in Ghana

Kojo Kakra Twum, Presbyterian University College; Antoinette Yaa Benewaa Gabrah, University of Professional Studies Accra; Ebenezer Nyarko Assabil, Presbyterian University College; John Paul Basewe Kosiba, University of Professional Studies Accra, and Robert E. Hinson, University of Ghana

Mobile money service providers are on the path to find new ways of growing their customer base and keeping them.

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