Connecting with an audience in a productive way can mean first figuring out what they think, feel and believe before you start sharing your message.
- Associate Professor of Advertising and Public Relations, The University of Texas at Austin
Scientists who engage with the public may have goals about influencing policy or behavior. But they also need to think about the short-term objectives that will help get them there.
Broader goals like building trust, fostering excitement about science and influencing policy decisions don’t necessarily just fall into place when researchers focus only on describing their work.
Contact Anthony for
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- Research supervision
- Location: Austin, Texas, U.S.
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