Misspelled brand names can be catchy – but don’t always connect with consumers. AP Photo/David Zalubowski August 19, 2025 Misspelled names may give brands a Lyft – if the spelling isn’t too weird Annika Abell, University of Tennessee Consumers perceive some misspellings positively, but only if the unconventional spelling is relevant and not too extreme, according to a new study.
