My research examines the sociocultural dynamics that shape sustainable consumption practices. I'm curious about what drives consumers’ quest to buy the latest and newest, and how consumers adopt more sustainable-oriented practices.

Experience

  • –present
    Assistant Professor, Markets, Innovation, and Design, Bucknell University

Education

  • 2017 
    Queen's University, Canada, PhD in Management (Marketing)

Contact Annetta for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision