This season, some sports commentators and footy fans have argued that the investigation into the supplements regime at Essendon has brought the club, the AFL and “the code” to their knees. From a branding…
- College of Business Director (Research and Research Training), Victoria University
One of the biggest criticisms levelled at organisers of the London Olympics so far has been the obvious large number of empty seats at Games venues. So why are so many seats empty? What’s being done about…
Despite their good intentions, The Modern Olympics tend to polarise the general public. Like many other brands of their magnitude, people have become emotionally attached, or detached, to the Olympic brand…
One of the most controversial aspects of the Olympic Games is whether regular punters can get tickets to events. So can they? When the ticketing strategy for London’s Olympic Games was launched in 2011…
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