Researchers asked engineering students to tell stories about challenges they had faced. Telling the stories, students said, made them more likely to stay in their major.
- Associate Professor of Marketing, Boise State University
Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.
People may be more willing to boycott a retailer over an act of injustice that takes place at the store if the source of the story was Black – even if the incident happened to a white person.
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