Dubbed the ‘female ghetto’, there’s a reason why women are significantly over-represented in call centres.
- Senior Lecturer in English Language and Applied Linguistics, The Open University
There are a range of linguistic strategies to build rapport with customers, but using their name is always the fall-back – with detrimental results.
With English dominating university life around the world, what are we losing?
Contact Anna for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Milton Keynes, United Kingdom
- Website
- X (formerly Twitter): @akhultgren
- Article Feed
- ORCID
- Joined
