Anna Chorniy

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The United States is one of just two countries where drugmakers can advertise directly to patients. BrianAJackson/iStock via Getty Images

Drug company ads are easy to blame for misleading patients and raising costs, but research shows they do help patients get needed treatment

Anna Chorniy, Icahn School of Medicine at Mount Sinai; Institute for Humane Studies

Officials and policymakers say direct-to-consumer drug advertising encourages patients to seek treatments they don’t need and raises heath care costs, but the true picture is more nuanced.

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