No one wants to spend their hard-earned money on a dud product, so we’ll seek advice from strangers. Online reviews can help – but often lead us down the wrong path.
- Associate Professor of Marketing, Entrepreneurship and Innovation, UMass Lowell
Contact Ann for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Lowell, Massachusetts, U.S.
- Article Feed
- ORCID
- Joined
