• L’Oréal Professor of Marketing & Associate Dean of Research, Säid Business School, University of Oxford
Many social media users have been shocked to learn the extent of their digital footprint. Shutterstock

Your online privacy depends as much on your friends’ data habits as your own

The silver lining to the Cambridge Analytica case is that more people are recognising that we pay for online services with not only our own privacy, but that of our friends, family and colleagues.

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