Instagram remains a key marketing platform for tobacco companies.
- Senior Research Fellow, University of Bath
Social media is the wild west, and Big Tobacco loves it.
Despite talk of a smoke-free world, Big Tobacco is up to its same old tricks.
If you want to know how to spin alternative facts, just ask the PR gurus who kept the world smoking.
As the House of Lords look set to approve plain packaging, from the tobacco industry’s point of view the battle is not over yet.
The illicit tobacco trade is a key part of the campaign against plain packaging but tobacco companies could have done more to stem it.
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