Andrew Moshirnia

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  • Associate Professor & Director of Education - Business Law & Taxation, Monash University
Strategists are giving names to political action committees that are designed to manipulate voters. Douglas Rissing/Getty Images

Don’t trust the name on the PAC

Brian Sheppard, Seton Hall University and Andrew Moshirnia, Monash University

To manipulate voter perception, political action committees are adopting names that signal the opposite political goals from what those groups intend. And research shows the strategy is working.

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