- Lecturer in Marketing., Heriot-Watt University
Andrew MacLaren is Assistant Professor of Marketing, Heriot-Watt University. His main research interests focus on the service industry and he is also CEO of Vuzii, a technology business. His outlook is international and he works throughout Europe, North America, the Middle East and India. He has published widely in the business field on multiple topics, contributing in the domains of theory, method and industry practice.
Experience
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–presentLecturer in Marketing. I research team and field dynamics within cultural and business contexts, Heriot-Watt University
Education
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2015University of Strathclyde, PhD
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