Tens of millions of people in Britain have taken a vaccine – and the sheer volume of uptake may convince the hesitant to do the same. Andy Rain/EPA-EFE

Why COVID‑19 vaccine hesitancy should fall as more people get the jab

If we think about the success of the UK’s vaccine rollout to date, and factor in how social norms tend to diffuse, then there’s good reason to be optimistic.

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