Andreana Drencheva

Dr Andreana "Addy" Drencheva is a Senior Lecturer in Entrepreneurship and Leverhulme Research Fellow at King's College London, where she researches the cost of caring in purpose-driven work.

Her research investigates why and how individuals and communities engage in (social) entrepreneurship and with what intended and unintended impact. For example, her research has examined 1) the role of values, motives, and identity in starting and managing social enterprises; 2) navigating the process of social entrepreneurship through identity work, sensemaking, feedback seeking, and resource mobilisation; and 3) the wellbeing costs of engaging in (social) entrepreneurship.