Mindfulness can change how we experience time, making it easier to wait for future rewards without relying on greater willpower.
- Senior Lecturer, Marketing & International Business, Auckland University of Technology
Lengthening life has become big business for the wellness industry, with consumers being sold the idea they can delay death – if they are willing to pay for it.
As tourism rebounds after the pandemic, governments, local communities and travellers are examining how to make the sector beneficial for everyone involved.
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