Ali Anwar

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Research show comfort levels, value perceptions and motivations when it comes to m-commerce differ depending on whether consumers live in developed or developing countries. (Pexels)

How mobile shopping habits differ around the world, from Brazil to Australia

Narongsak (Tek) Thongpapanl, Brock University; Abdul Rehman Ashraf, Brock University; Ali Anwar, Wilfrid Laurier University, and Luciano Lapa, Indiana University

New research on mobile commerce shopping habits in nine countries contains some valuable insights for m-commerce managers and how they can attract new customers.

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