Well known athletes are flexing their entrepreneurial muscles.
- Associate Dean International, University of Chester
We examined the pre-match fight on social media to compare how each fighter’s profile brand performed worldwide.
Social media calls for a boycott of the club’s upcoming match against Liverpool seem to mostly becoming from outside the UK.
Twitter analysis shows how fans around the world flocked to the Tyson Fury brand.
Social media is key when it comes to connecting clubs with fans and building a brand identity. But with great power, comes great responsibility.
Fans are shifting their consumption of the World Cup online.
Bots, brand jackers, big shots, as well as traditional businesses all bossed the Super Bowl social media space.
Footballers and other sports stars are the giants of social media, amassing millions of followers. But does it provide value for money and will the relationship last?
Can social media and a high profile clash with Manchester United help disgruntled Blackburn Rovers fans lodge a protest that will resonate in India where the club’s unpopular owners reside?
It costs multiple millions to sponsor a global sports event. Why bother when non-sponsors cleverly associate themselves for next to nothing?
Google’s announcement that it will not provide security updates for older versions of its Android mobile operating system means that more than a billion users face growing security risks to their phones…
Manchester United supporters lucky enough to see high-profile signings Radamel Falcao and Angel di Maria in action for the first time at Old Trafford at the weekend may have done well to remember we look…
While Gerald Ratner can always be presented to disprove the theory there is no such thing as bad publicity, the words of Oscar Wilde appeared apt when Blackburn Rovers were accused of a brand marketing…
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