Alex Baudet

(he/him)

3

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My name is Alex, and I am an assistant professor of marketing at Laval University in Québec. After working for several years as a digital marketing expert, I transitioned to academia and earned my PhD from HEC Montréal. My research interests lie in digital experiences, particularly algorithmic experiences and AI, as well as the intersection of morality and consumption.

Experience

  • 2026–present
    Assistant Professor, HEC Montréal
  • 2026–present
    Adjunct professor, Université Laval
  • 2024–2026
    Assistant professor, Université Laval

Education

  • 2024 
    HEC Montréal, Ph.D, Marketing

Publications

  • 2026
    Transformative Advertising Research, The S.A.F.E framework: making digital marketing more inclusive 2026/06/16. Alex Baudet, Ela Veresiu, Marie-Agnès Parmentier. DOI 10.4337/9781035339457.00010
  • 2025
    International Journal of Research in Marketing, Focal and peripheral consumption journeys across virtual and physical realities: A study of online gaming International Journal of Research in Marketing, 2025/05. Alex Baudet, Marie-Agnès Parmentier. DOI 10.1016/j.ijresmar.2025.04.008
  • 2025
    Internet Research, Mediating social phygital experiences in the context of esports tournaments Internet Research, 2025/11/21. Alex Baudet, Marie-Agnès Parmentier. DOI 10.1108/INTR-03-2024-0522
  • 2024
    The Routledge Handbook of Digital Consumption, Baudet, A., Parmentier, M. A., & Fischer, E. (2024). Considering the Impacts of Transgressive Behaviors among Interactive Online Audiences. Dans R. Llamas, R. Belk (Ed). The Routledge Handbook of Digital Consumption. Routledge. https://www.routledge.com/The-Routledge-Handbook-of-Digital-Consumption/Llamas-Belk/p/book/9781032329604.
  • 2023
    Journal of Marketing Management, Aboelenien, A., Baudet, A., & Chow, A. M. (2023). You need to change how you consume: ethical influencers, their audiences, and their linking strategies. Journal of Marketing Management, 39(11-12), 1043-1070. DOI : 10.1080/0267257X.2023.2218853

Grants and Contracts

  • 2026
    Insight Development Grant
    Role:
    Researcher
    Funding Source:
    Social Sciences and Humanities Research Council of Canada

Contact Alex for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision