From black stars on European goods to apps showing what’s Canadian, consumers can respond to tariffs with their wallets.
- Professor of Marketing, Royal Holloway, University of London
It’s hypocritical for retailers to make carbon pledges with one hand and continue pushing consumerism with the other.
Now that this new way of living is more than just a passing phase, history has never been more open.
John Lennon’s Revolution was panned by the radical media as a ‘petty bourgeois cry of fear’ in 1968. Then, in 1987 it was claimed by Nike to be the controversial soundtrack of its most seminal advert.
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