Adwoa Owusuaa Bobie – The Conversation

Afrobeats star Davido at Lagos Fashion Week. The city is a world trend leader. Olympia de Maismont/AFP/Getty Images

May 25, 2025

Lagos fashion: how designers make global trends uniquely Nigerian

Adwoa Owusuaa Bobie, Kwame Nkrumah University of Science and Technology (KNUST)

Women are wearing local fabrics in western designs; men are wearing western fabrics in local designs. This reflects the city’s cosmopolitan outlook.

Le mannequin nigérian Favour Lucky porte un tissu imprimé wax dans son look de créateur. Per-Anders Pettersson/Getty Images

April 21, 2024

Les créateurs de mode d'Afrique de l'Ouest sont des leaders mondiaux en matière de production de vêtements durables

Adwoa Owusuaa Bobie, Kwame Nkrumah University of Science and Technology (KNUST)

Les stylistes d'Afrique de l'Ouest ne produisent que les vêtements dont ils ont besoin, permettant d'éviter le gaspillage et de laisser libre cours à la créativité.

Nigerian model Favour Lucky wears wax print fabric in her designer look. Per-Anders Pettersson/Getty Images

April 16, 2024

West Africa’s fashion designers are world leaders when it comes to producing sustainable clothes

Adwoa Owusuaa Bobie, Kwame Nkrumah University of Science and Technology (KNUST)

West African designers produce only the clothes that are needed, preventing waste and allowing space for creativity.

Kofi Ansah changed fashion in Ghana after his return from the UK. Eric Don-Arthur, courtesy of Kofi Ansah Foundation

August 30, 2023

Kofi Ansah left Ghana to become a world famous fashion designer ‑ how his return home boosted the industry

Adwoa Owusuaa Bobie, Kwame Nkrumah University of Science and Technology (KNUST); Akosua Keseboa Darkwah, University of Ghana, and Katherine V. Gough, Loughborough University

International career mobility can give people valuable knowledge and expertise to be used in their home country.

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