The star of John Lewis’s Christmas ad, Monty the penguin, has been leading a march of activity for the company. The cute and fluffy mascot has become the star of the season, thanks to his display of friendship…
- Lecturer in Marketing, Cardiff University
Warren Buffett has started rolling out his widely successful investment company, Berkshire Hathaway, into a consumer brand. Starting earlier this year, the famed investor began rebranding the energy companies…
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