Adithya Pattabhiramaiah

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Dr. Adithya (Adi) Pattabhiramaiah joined the Scheller College as an Assistant Professor of Marketing in August 2014 after receiving his Ph.D. in Business Administration from the University of Michigan in Ann Arbor. His research interests lie in the areas of media monetization, digital/social media marketing, nutrition, education, sustainability and public policy. His research has been published or is forthcoming in Marketing Science, Management Science, the Journal of Marketing, the Journal of Marketing Research, IMPACT@JMR, and Marketing Letters.

Experience

  • –present
    Associate Professor of Marketing, Georgia Institute of Technology

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  • Research supervision
  • Location: Atlanta, Georgia, U.S.
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