Studi tentang apa yang dirasakan pelanggan saat diminta berdonasi di kasir menunjukkan bahwa pebisnis harus berhati-hati dalam berpartisipasi dalam kampanye amal ini.
- Assistant Professor of Marketing, Ohio University
A study of what customers experience when they’re asked to chip in for a cause during checkout suggests that retailers should be careful about participating in these campaigns.
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- Location: Athens, Ohio, U.S.
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