Konsep “woke” memuncak setelah adanya gerakan Black Lives Matter kemudian menjadi tren marketing. Sekarang, “woke” adalah perkara yang rumit.
- Senior Lecturer - Branding, Macquarie University
Nestle’s experience explains why the Coon deliberations are taking so long.
The “woke” concept peaked on the back of the Black Lives Matter movement, then became a marketing trend. Now being woke is tricky territory.
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