Aaron Kovacs

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Complementary medicines such as krill oil don’t always have the science to back up their claims. Jo Christian Oterhals/Flickr

Krill oil marketing: a case study of Australia’s broken regulations

Ken Harvey, Monash University; Aaron Kovacs, Monash University, and Grace Jackel, Monash University

Two out of three Australians regularly use complementary medicines, which constitute a A$3.5 billion domestic market. But the industry’s marketing strategies are a source of ongoing controversy and pose…

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